G2 Launches Conversational Software Review Experiences for an AI-First Era
G2 2025|06|17
Nearly 8 in 10 software buyers globally say AI search has changed how they conduct research, with 29% noting they now start research through large language models (LLMs) more often than Google. These findings from G2’s 2025 Buyer Behavior Report mirror what we’re seeing first-hand: AI is disrupting every stage of the software buying journey. That’s why at G2, we’re adapting to this shift to modernize the way feedback is shared and decisions are made in B2B software.
