Why 2026 Channel Strategies Will Fail Without This Reset
Mindmatrix 2026|01|12
The architecture of indirect sales has undergone a fundamental shift. For years, the industry relied on a predictable, linear flow of information and goods. Today, that linear model has been replaced by a multidimensional ecosystem where influence, transaction, and support happen simultaneously across dozens of digital and physical touchpoints. A successful channel marketing strategy now requires alignment with evolving business models and a proactive response to industry trends to ensure organizations reach their target audiences and achieve business objectives.
