The difference between having a PRM and having one that works
Purechannels 2026|03|31
Most partner programs don’t look like failures. On paper, they often look like they’ve done everything right. There’s a platform in place, content has been uploaded, journeys have been mapped out, and internally, it feels like the foundations are there. But when you look a little closer, the picture changes. Partners aren’t engaging in the way you expected...
