Having more partners doesn’t equal revenue growth
Purechannels 2026|04|10
As a society, we are often obsessed with the idea that more is always better. It’s better to have more money. More stuff. More food. A bigger house. A faster car. Widespread partner recruitment can actually hurt your bottom line. Instead of falling into the trap of thinking that more is better, you need to pick and choose partners like a sommelier picks wine. What are you looking for? What will pair nicely with your business goals? What partners can you successfully engage with your comms and programs?
