The 6 vectors of partner segmentation: Moving past digital sameness in the channel
Jay McBain - Omdia 2026|04|17
A fantastic article here from our good friend Jay McBain or Omdia about 'Digital Sameness'. Digital sameness is the phenomenon where technology partners' go-to-market presence — websites, messaging, content, social media — have become functionally indistinguishable from one another. (It happens to vendors and distributors too).
