G2 Expands Buyer Intent Across Four Software Discovery Platforms, Delivering Up to 2x More Signals
G2 2026|06|03
G2 research shows that half of B2B software buyers now start their research with AI chatbots — but the buying journey doesn't end there. Even with AI building their shortlists, most buyers are still reading reviews, comparing vendors, and evaluating competitors long before they speak to sales. For revenue teams, that activity goes largely undetected, and deals are increasingly entering the pipeline much later than they should.
