Is revenue the be-all and end-all for partner programs?

If there’s one thing about the indirect channel that never changes. Following recent conversations with channel connoisseurs, Glenn noticed that one topic kept popping up: money. It’s a thought-provoking subject, when you consider that revenue-based partner program messaging has often taken a back seat over the last few years in favor of more competency-based narratives... so what did several global experts have to say on the subject?

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