9 Channel Incentive Strategies to Drive Partner Engagement in 2025

Channel incentives come in a lot of forms: sell-this-get-that points programs, co-ops and marketing development funds, enablement programs, SPIFFs, short-term gamified promotions, and so much more. These incentives can help you achieve all kinds of business goals, but they have to be done right in order to properly motivate channel partner engagement. So, here are 9 strategies for maximizing partner engagement that we’re excited about for 2025.